Building your Brand Credentials for Growth

”I want to pass through a price increase for my product this year, however, competition is tough these days and if I don’t drop prices, we might lose volumes”

Does this conversation ring a bell? How often have you wanted to pass through a price increase or resisted the pressure to reduce prices of your product. How often have you seen an I-phone or a Louis Vuitton bag or a Mont Blanc pen on sale? It always boils down to the “perceived” value that consumers place on your Brand and not just your product

We know that your organization has its own way of structuring the fundamentals of your brand. Whatever the technique, each member of your Marketing, Sales, R&D, Category and Agency teams needs to exactly know “what” your brand stands for and “how” to ensure that all the investments you are making behind your brand marketing campaigns, for example, Themed Promotions, Brand Innovation and Renovation, Packaging Changes, Consumer and Customer Services etc. are positively and consistently adding to the equity of your Brand. It is critical that your consumers are constantly highly perceiving and placing a value to your brand in the way you want

At Grainvelocity, as you, we strongly believe in the power of your Brands. Whether you are in Foods or the Automotive industry, Home and Personal Care or Insurance, Banking or Real Estate, Retail or the Restaurant business and whatever is the phase of development of your brand in your target markets, we can support you in making your brand really matter to your consumers

Built through several years of expertise in Brand development and implementation in marketing and sales campaigns, we will run a comprehensive end to end Brand approach across your organization called GR-BRAND MATTERS. With GR-BRAND MATTERS, you will have a unique, simple, effective and enduring way of understanding and aligning the fundamentals of your brand across your teams and conveying the same message and image to your consumers so you are sure that the investments you make behind the equity of your Brand are creating the desired Value Perception

It comprises of three major modules
a.) GR-BRAND STAR – which provides a shortcut to your brand’s values and attitudes
b.) GR-BRAND EMARAAT – which will cement the unchanging fundamentals of your brand and
c.) GR-BRAND CHAPTER which is your guideline for your teams for all marketing and sales of your brand, now and in the future. You can choose from the BASIC VERSION or the ENHANCED VERSION, whichever suits the level of development of your brand and teams

With GR-BRAND MATTERS, be totally confident that you are giving your Brand all that you need to drive a value perception that is unique, consistent and in line with your expectations from your Brand in the future

THE BASIC VERSION

The BASIC VERSION of our engagement with BRAND MATTERS will deliver three major modules to all your teams: